a wink for their sink.

now kids can get in on all of the friendly action, too. free from mint and featuring flavors like bubble gum, green apple and blue raspberry, hello kids toothpaste will make them rush for the brush, without all the fuss.

hello kids toothpaste prevents cavities, polishes teeth and strengthens enamel, without preservatives, dyes, triclosan, microbeads, artificial sweeteners or artificial flavors. our pastes feature xylitol, stevia and a gentle silica that polishes those little pearlies so well, the tooth fairy’s gonna need shades. magic.